4 Reasons Letterheads Matter In The Digital Age

In an age where emails are used as a primary form of professional communication, you may think that your business doesn’t need a letterhead. The letterhead still plays an important role in business, but why? Here are 4 reasons why you need a custom letterhead for your business.

1. It promotes a professional image – All big companies use a professional letterhead. If you come across a company that doesn’t use one, you might think that they are unprofessional. A letterhead is a good way to establish a positive first impression, which is very valuable in business. Creating a professional image will be beneficial to your business long-term.
2. It shares important contact info – As well as the information contained in the letter, a letterhead provides a clear space to display your contact information. When someone is responding to your letter, the information won’t be lost in the body of the letter, and they will be able to find it, making it easier for them to respond. Letterheads can help to make things more convenient and simple for your clients.
3. Building your brand – When building your brand, visuals are everything. Having strong visual cohesion within your business will help you to be memorable and recognisable. Sending out a plain letter without a letterhead is a wasted opportunity- creating a letterhead is a quick and useful way to show your brand’s identity.
4. Boosts credibility – A dedicated letterhead will give your customers more trust and confidence in your company. It shows that you have taken the time to properly develop the visual elements of your brand. A plain letter without a letterhead can either look amateur or like a scam, a red flag either way.

In the digital age, we still look for certain markers of professionalism. Although it may seem like a small detail, a letterhead will help you to assert your professionalism, build your brand and boost your credibility. Beyond the visual sides of a professional letterhead, it will also open the door for future interactions with your customers by displaying all of the necessary information that they need to get in contact with you.

Is there anything else to consider? For a letterhead to have the desired effect, consider the following:

• Is your letterhead presented properly? – Using the correct font size will allow you to attract the reader to the name of your company, so ensure that the font isn’t too small or too large, and that it is easy to read. Also, make sure that your letterhead doesn’t take up too much of the page, as this may look unprofessional, and can be distracting from the letter itself.
• Use of colours – Make sure that your use of colours is professional and easy to read. For example, a pale yellow will not be readable on white paper.
• Does your letterhead include all the necessary details? – Make sure to include your company name, logo, address, all necessary contact information and website address.

Any thoughts? Comment below.